Mot du Jour ~ Aussitôt

Dec 11
𝐚𝐮𝐬𝐬𝐢𝐭ô𝐭  ~ adverb
PRON:  aw-see-TOW  ~ 
𝘋𝘦𝘧𝘪𝘯𝘪𝘵𝘪𝘰𝘯: right away or as soon as possible ~  

A combination of two words: aussi + tôt
aussi = also, equally
tôt = early

A good example: 
𝑱𝒆 𝒕'𝒂𝒑𝒑𝒆𝒍𝒍𝒆𝒓𝒂𝒊 𝒂𝒖𝒔𝒔𝒊𝒕ô𝒕 

The image is from the French restaurant Aussitôt Bon that provides pre-cooked prepared meals. Why might they be called this?
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